Impact Stories
When is the last time you made a major purchase without looking at reviews? For those of us at Gooder, exactly never. If there are people whose lives are different because of your work, consider telling some of those stories.
You know what you’re doing matters. Don’t assume that’s self-evident to others. Telling impact stories is a great way to let the people who have benefited from what you do speak for themselves.
For non-profits, impact stories can help the people you’d like to be serving understand that there is help and hope for them. Stories like this can also be a wonderful way of demonstrating donor-impact.
For other businesses and services, let your clients speak for you on the value and impact of your work.